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Posted on March 5th, 2013

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Audi introduces Recommended Retail Prices for Genuine Parts in the GCC


Audi announces the introduction of Recommended Retail Prices (RRP) for Audi Genuine Parts in the GCC. The Recommended Retail Prices are defined on a regional level and enforced by Audi Middle East in order to maintain consistently fair prices and high value for money across all Audi dealerships in the GCC.

Trevor Hill, Managing Director of Audi Middle East, explains: “Our strategy for 2013 focusses on capacity and quality. Transparency in parts prices is one of our key responsibilities to our customers. This initiative will build customers’ trust and loyalty and directly reflect on customer satisfaction.”

RRP eliminates the need for price negotiation at the point of service. At the same time, customers are guaranteed to receive Audi Genuine Parts, which have been developed and tested to exceed highest quality standards. The parts distribution for the region is managed through Audi Volkswagen Middle East’s Parts Center, a 10,000 square meter facility in Jebel Ali, Dubai, which houses over half a million parts. The facility ships orders to dealerships across the region daily.